FAQ – Optical franchise & optician franchise

An optical franchise is a model where you open your optician's store under the name of an existing brand. The network provides you with the concept, identity, suppliers, and support, and you operate the point of sale locally.

Yes. "Optical franchise" refers to the sector, while "optician franchise" emphasizes the profession. In both cases, it involves opening a branded eyewear store.

Because franchising provides you with a proven concept, a recognizable brand, supplier references, and launch communications. This reduces the initial risk and accelerates profitability.

The visual health aspect must be provided by a qualified optician. If you are not qualified, you can partner with or hire a full-time optician. Many networks accept "management/business" profiles in this case.

The budget depends on the surface area, the city, and the level of work required. You should plan for:

• any admission fee,
• optical design and furnishings,
• the initial stock,
• and a cash reserve.

The network details the amounts during the first exchange.

Yes, the market remains dynamic (renewables, solar, audio). Franchising saves you time on marketing, product offerings, and tools, which improves profitability potential. Location and your involvement remain key factors.

This is the amount paid at the outset to access the network: use of the brand, transfer of know-how, support with setting up. Not all networks require this, or at the same level. You need to look at what is included.

Most optical networks provide for a protected catchment area to avoid opening a second point of sale too close by. The size of the area depends on the potential of the city and is specified in the contract.

Support covers: choosing a location, layout, selecting products, training in sales methods, and launch communications. The goal is to ensure that franchisees are never alone.

On average between 3 and 6 months, depending on the approval of the premises, the work, and deliveries. The network provides a precise reverse schedule after project approval.

Yes, more and more optical stores are developing hearing corners. It depends on the size and protocol of the network. Ask about it when you submit your application.

Yes. Opticians work with supplemental health insurance providers and industry software on a daily basis, and train their teams to avoid billing errors. It really saves time.

Yes, if you have a genuine salesperson/manager profile and surround yourself with a qualified optician. Networks value profiles that are capable of developing a point of sale and bringing a team together.

Depending on the network, there may be a fixed fee or a percentage of revenue. This fee covers promotion, marketing, and tools. The important thing is to compare what you pay with what you receive.

Some networks, such as Mister Lunettes, are already working on their online presence to drive traffic to stores. Depending on the contract, you can benefit from digital tools (appointment booking, online storefront, click & collect).

Most contracts are signed for 5 to 7 years. This allows time to amortize the work, establish a local customer base, and make the investment profitable. Renewal is then possible.

A genuine desire to open a business, minimal financial capacity, the desire to work in a small company and provide high-quality customer service. The rest (methods, tools) is provided by the network.

Fill out the "Join Us" form. The team will call you back, review your area and background, and then send you the franchise application and the opening process.